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Smart Balance's campaign resulted in a 37% increase in email subscribers, 42% growth in site visits, and a 27% increase in time spent on its website.

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Opt-Ins generated for by Fluent outperformed the company's next best acquisition partner by 10% when it came to conversions, and drove 95% more volume of new subscribers.

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Pepsi generated more than 250,000 new email newsletter signups, and 50,000 Facebook likes within three months of launching its Fluent campaign.

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The Apple Watch: Success or Failure?

Reposted from  Publication date 4/29/16 This week marks the one-year anniversary of the Apple Watch. It’s also the same week Apple posted its first sale decline in 13 years. Is the Apple Watch a product the company …


Fluent Political Pulse: Hillary Clinton Leads Donald Trump by 9 Points in National Survey

Reposted from  Publication date 5/10/16 NEW YORK--(BUSINESS WIRE)--On the heels of Donald Trump’s presumptive clinching of the Republican Party’s presidential nomination, Fluent, LLC, an IDI company (NYSE MKT:IDI) and an industry leader in people-based digital marketing and …


Primaries in Maryland highlight Democratic divide

Reposted from  Publication date 4/25/16 A TALE OF TWO PARTIES — “Maryland primaries highlight deep Democratic split,” by Campaign Pro’s Kevin Robillard: “When Democratic House candidates fanned out across the D.C. suburbs to hunt for votes last …

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