Utilizing Fluent’s ReConnect™ solution, BuildDirect achieves a 25% lift in user engagement.Background
BuildDirect is a leading online marketplace for buyers and sellers of home goods and home improvement products. Suppliers can leverage its marketplace to showcase and sell products to consumers, and homeowners can access the widest selection of home goods and home renovation products shipped directly to their doorsteps. The company’s marketplace is backed by a proprietary analytics platform and efficient and customized logistics network that reaches coast to coast and beyond. At the beginning of 2016, BuildDirect made a significant shift in its operations, expanding from an e-commerce company to an open marketplace for both buyers and sellers. In addition to broadening its function, the company set an aggressive goal to grow its active list of users within the next 12 months. To achieve this, BuildDirect teamed up with Fluent to execute its targeted acquisition campaign, given Fluent’s massive network of consumers.