Adotas: Fluent’s 2017 Devices And Demographics Report

CMO Jordan Cohen speaks on Fluent’s latest finding that the majority of Americans use smartphones to make online purchases.

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Adweek: From Snapchat scrutiny to the power of earned media, here are 7 digital stats from this week

48% of surveyed users think Snapchat is “Just a fad,” while 62% say they’d be open to moving to another app that’s “something better.”

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Mobile Marketer: Facebook’s new jobs feature should worry LinkedIn

“LinkedIn is extremely relevant for white collar jobs and networking, but this is only a fraction of the overall job market,” says Sean Cullen, executive vice president of product and technology for Fluent.

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Bloomberg Business: You’re going to see more vertical ads on your phone

Fluent survey finds that 62% of Snapchat users expect an alternative platform to come out and would switch over to it as well.

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Quartz: Snap’s low-ball IPO valuation shows it’s trying to avoid the missteps of Twitter

In a survey conducted by Fluent, more than half of Snapchat users said they tend to skip in-app advertisements.

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Quartz: Can Snapchat really save news? More than half of users don’t follow outlets on the platform

Fluent’s most recent survey finds that 61% of those who are on Snapchat don’t follow news accounts on the platform.

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Digiday: More than 60 percent of Snapchat users skip ads on the platform

Snapchat’s ad-supported revenue model may not work as well for the platform as it’s supposed to according to a recent Fluent survey.

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