Insights: Research Reports

The Inbox Report 2017: Consumer Perceptions of Email

To help marketers better understand how consumers view and interact with their emails, we explored Americans’ perceptions of email marketing and their latest behaviors with email in our second annual Inbox Report. Based on a survey of nearly 2,000 Americans, the report contains new data and analysis for marketers such as how often Americans check email, what impact emails have on consumers’ purchase decisions, the motivations behind subscribing and unsubscribing from email lists, and more.

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