Insights: Best Practices

Introducing EnhanceConnect: Fluent’s Dynamic CRM Data Enhancement Solution

One of the key challenges facing marketers today is capturing a complete picture of their customer. Too often you can’t capture all of the information that you need – such as age, gender, marital status, presence of children –  upfront, leaving you without the marketing data that you need to create relevant campaigns, messages that resonate and the proper segmentation. 

To help solve for this, Fluent has launched its dynamic CRM data enhancement solution, EnhanceConnect, that enables marketers to learn more of the customer information that they need to meet specific campaign goals and improve overall marketing effectiveness.

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