Insights: Research Reports

Marketing to the Heartland
Part 1: Winning Hearts & Minds

Following the 2016 US Presidential election, many marketers realized that they were missing the mark in understanding and resonating with a large segment of the US population – namely those residing in the “Heartland”. Fluent’s Marketing to the Heartland report shares new consumer insights pertaining to the values and lifestyle differences between Heartland and Coastal Americans and provides recommendations for reaching consumers in the Heartland.

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