Insights: Research Reports

Marketing to Millennials

Studies have shown that millennials tend to be less brand loyal than preceding generations. With access to more marketing channels and greater exposure to advertising, millennials have more forces impacting their purchase decisions than other age cohorts. Based on a national survey of 1,769 millennials and 1,191 non-millennials, Fluent’s “Marketing to Millennials” report uncovers the best ways to reach millennials and explores the impact that their use of electronic devices and social media has on their purchase decisions.

Fluent
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