AdWeek SocialTimes: Survey: 41% of millennials use Facebook every day (infographic)August 24, 2016 | By Fluent
Publication date 8/24/2016
Customer acquisition platform Fluent released the results of a new survey that analyzed the smartphone and social media use habits of 1,769 millennials (aged 18 through 34) and 1,191 non-millennials (35 and older).
The survey found that millennials spend the greatest portion of their “online time” on their smartphones, as 24 percent of millennial smartphone owners said “nearly all” of their online time is spent on their smartphones and 27 percent said “most” of their online time is spent on their smartphones.
In terms of online shopping, 15 percent of millennial smartphone owners said they make online purchases on their smartphones “multiple times per week.” Another 15 percent of millennial smartphone owners said they make online purchases on their smartphones “weekly.”
When it comes to social networks, Facebook was found to be the most popular social network among both millennials and non-millennials, as 41 percent of millennial respondents and 49 percent of non-millennial respondents said they use Facebook every day. While Facebook was found to be more popular with non-millennials than millennials, every other measured social media platform (YouTube, Instagram, Snapchat, Pinterest, Twitter and LinkedIn) was found to be more popular with millennials than non-millennials.
Breaking millennials into three age groups, the survey found that 48 percent of respondents aged 30 through 34 use Facebook every day, compared with 38 percent of respondents aged 18 through 24 and 36 percent of respondents aged 25 through 29. Meanwhile, 30 percent of respondents aged 18 through 24 said they use Snapchat every day, compared with 20 percent of respondents aged 30 through 34 and 19 percent of respondents aged 25 through 29.
Fluent’s complete results are available here. Check out some of the results in Fluent’s infographic below.