Apple readies AI pitch to cap developer seasonJune 14, 2016 | By Fluent
Publication date 6/14/2016
Like a dressed-down awards season, Apple’s WWDC conference concludes a three-month developer season. But will it end with a bang, as the Academy Awards do for the film industry?
It began with Microsoft’s Build in March and continued with Facebook’s F8 show in April andGoogle I/O in May. The quartet of tech behemoths are sharing their latest-and-greatest with developers to entice them to create new apps for products and services for the fall and beyond.
At Apple’s WWDC on Monday here, the company is expected to continue down the AI road led by its rivals with a smarter Siri digital assistant, which it will open to third-party developers. What does that potentially mean to consumers? Think of ordering an Uber ride or Airbnb room through Siri.
What has emerged this developer season is a laser focus on artificial intelligence and its ability to stitch together technologies such as the Internet of Things, big data and natural language learning.
AI is a cornerstone in the plans for nearly every major tech company. Unlock its potential, and companies to stand to haul in billions in sales while extending the reach of their computing platforms. (In addition to Facebook, Google and Microsoft, Amazon and IBM have pinned their hopes on AI, increasing pressure on Apple.)
“Voice control is one of the big things for the (smartphone) industry,” says Lixin Cheng, CEO of ZTE USA, a telecom equipment and smartphone maker.
“It is absolutely not coincidental” that AI is a main theme at developer conferences, says Colin Angle, CEO of iRobot, a maker of domestic and military robots. “Apple, Google, Amazon are swallowing people (employees) specializing in AI.”
Apple had no comment.