Best Practices

Mobile App Marketing: A Strategic Guide to Marketing Your App

There are plenty of platforms and agencies out there to help you achieve your growth goals. This guide has all the basics of mobile app marketing and user acquisition.

What is Performance Marketing?

Performance marketing is the method by which digital advertisers pay based on an event or action as opposed to a set price. For example, marketers would pay by click, download, landing page view, install, or […]

What is First-Party Data and Why Should I Care?

With programmatic marketing on the rise, increasing to 84% of marketing dollars by 2019, advertisers are focusing more on how they are acquiring that data and where it is coming from.

A Guide to Inbound Call Marketing: What’s the 411?

Integrate inbound call marketing with your multi-channel marketing strategy to generate high-intent leads and better tailor your messaging.

Text Message and SMS Marketing: How It Works, Best Practices, and How to Use It

Mobile shopping continues to grow, mobile search has officially overtaken search on desktop, If you want to reach your consumers where they are, you should be leveraging SMS marketing.

Moms’ Shopping Habits and Their Path to Purchase [Infographic]

In our latest survey of mothers with children under twelve, we examined moms’s shopping habits and the forms of advertising messages that resonate best with this group.