At Fluent, we believe there is no better way to engage a target audience than by going directly to consumers, learning about their needs, behaviors and preferences, and then serving them the right ad at the right moment to capture their interest and drive action. In this new whitepaper, we explore the value of first-party, self-declared insights for marketers and discuss Fluent’s unique approach to customer acquisition that has achieved exceptional results for hundreds of leading brands and advertisers.