Over the past year, inflation and supply chain issues have impacted consumers’ shopping habits, driving competition and disruption in the CPG space.
According to a recent report from Shopkick, 81% of consumers are more likely to wait to make a purchase until there is a sale or coupon, and 79% are willing to purchase the next best option if their favorite brands are sold out.
To help CPG marketers navigate changing mindsets – not to mention, an evolving economic landscape –Fluent conducted a survey of 10K US consumers to uncover the shopping habits and preferences of today’s primary and secondary household shoppers.
CPG Marketing Tips & Takeaways
Without access to point-of-sale data, it can be challenging to understand who your customers are, what they’re looking for, and what motivates them. Good news is, there are simple ways to create connections and build loyalty. Check out our top tips for CPG marketers below:
Build One-to-One Consumer Connections
39% of consumers are willing to share their email address with a brand in exchange for personalized offers. By simply offering a discount code in return for a newsletter opt-in, you can establish an initial touchpoint, build brand affinity, and grow your first-party data asset.
Launch an Omnichannel Marketing Campaign
While Google’s shift away from third-party cookies will make it difficult to reach shoppers throughout the customer journey, a single identifier like an email address can help you target and engage consumers across their preferred channels. Connect with consumers on social, programmatic, and CTV to drive personalization and increase brand engagement.
Looking to drive growth for your CPG brand? Let’s get the conversation started and discover ways Fluent can increase results here.