With 44% of Americans experiencing income disruption and many struggling to manage financially, consumers are turning to trusted brands and retailers for savings during this uncertain time. In this webinar, we share our top Fluent Pulse findings to help viewers better understand the overall financial impact of COVID-19 in the U.S., as well as shifts in consumer shopping habits. Industry experts from Ibotta and AdParlor also discuss what brands can do to serve changing consumer needs and provide tips for driving long-term loyalty and engagement amidst the pandemic and beyond.
What you’ll learn in this webinar:
- Real-time insights into consumer sentiment and spending habits
- Impact of COVID-19 on long-term strategies and marketing goals
- Tips for engaging consumers and providing value in a time of change
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