The most valuable consumer moment in media has been hiding in plain sight.
Interested in Attending?
We’ll see you in Cannes
Space is limited. Priority given to senior decision-makers across brands, retailers, and agencies.
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Welcome Reception: Setting the Stage
Agentic AI isn't coming for the top of the funnel. It's coming for the bottom, and the advertising industry is still optimizing in the wrong direction.
Join Fluent and Sir Martin Sorrell for an early evening reception to open Cannes Lions week with a provocation: in a world where AI agents make the discovery, the only moment that can't be automated away is the moment after the decision. We're calling it the most valuable and most overlooked consumer moment in media.
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Breakfast & Discussion Panel: The Unconsidered Channel
Retail media's first wave was built on endemic advertisers finding audiences inside their immediate purchase journey. That wave has crested, inventory is tightening, CPMs are rising, and the budgets that built retail media into a $100B category are looking for what comes next.
Join a discussion led by Boston Consulting Group, with panelists from Dick's Media, PMG, Fluent, and Bilt, to discuss which categories are positioned to capture what endemic gave up and why the post-transaction moment, extended into physical retail, is where the smartest non-endemic budgets are already moving.
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Commerce Media Has a Ceiling. Here's What Breaks Through It
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Matt Conlin
Co-Founder & CCO
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Tameka Kee
Strategist & Curator
TJK Media
On-site retail media is maturing. The real question at Cannes isn't how to optimize what exists, it's where the next decade of growth actually comes from. Matt Conlin lays out the case for near-endemic expansion, post-transaction inventory, and in-store activation as the strategic verticals that will define commerce media's next S-curve and explains why the transaction moment, powered by declared first-party data at scale, is the most undervalued surface in the market. -
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Who's Actually Building the Next Phase of Commerce Media?
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Morgan Chapman
SVP Partnerships
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Lora Loesch
Head of Media
Foot Locker
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Paul Lentz
Head of Strategic Development
CMX
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Tameka Kee
Strategist & Curator
TJK Media
Everyone at Cannes is talking about where commerce media goes next. This panel features the retailers already there. Wyndham, Foot Locker, and CVS join Fluent's Morgan Chapman to share what near-endemic expansion looks like in practice, from category selection to in-store activation to proving incrementality. No theory. No roadmap slides. Just what's working, what surprised them, and what the transaction moment is actually worth when you stop leaving it on the table. -
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Retail Media: Couples Therapy
The relationship between brands and retail media networks is complicated. The spark is fading. There are trust issues. Someone is definitely in it for the money.
Join us for an unfiltered hour of lightly scripted, fully uncomfortable couples therapy: three brand × RMN pairings, one very patient therapist, and the kind of honest conversations that usually only happen after the second martini.
Come for the drama. Stay for the data.
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Intimate Dinner: "Spent" The Wind Down
Fluent sees over a billion consumer transactions a year. The insight to capitalize on is not what people say they'll buy, but what they actually buy, in the moment right after the decision is made. Bilt has partnered with Fluent to enable that moment and reward them for it at the point of sale.
Close out the week with the question beneath it all: how do you authentically reach a consumer who's already decided?
One guest will offer a perspective that the data can't. Off the record. No program. Capped with excellent company and conversation.
