Partners with Fluent to Drive Consumer Engagement and Campaign ROI

Background is the original travel search engine and flight comparison site, and offers an ideal alternative for travelers who are flexible with their travel dates and are looking for the best overall deals. They wanted to increase the number of travel deals sourced directly through its website by acquiring a significant volume of new, highly engaged email subscribers. The company also knew that its best customers were women aged 35 and older who live in metropolitan areas, and who had indicated a desire to travel within the next 6 months, so it wanted to focus its efforts on this pre-defined ideal customer profile.

Campaign partnered with Fluent to acquire its ideal customers while ensuring high engagement and campaign ROI. Fluent leveraged its real-time interactions to pre-qualify registrants based on age, gender, location, and travel intent before serving precision-targeted email opt-in ads for across its expansive digital advertising network. Fluent then applied automated lookalike modeling in order to rapidly ramp up the volume of qualified signups that were generated.

“Fluent’s intelligent ad targeting and ability to drive large numbers of qualified subscribers has made them one of our most important partners.” – Yogesh Sharma, Global Head of Newsletters at CheapFlights


Opt-ins generated for outperformed the company’s next best acquisition partner by 10% when it came to conversions, and drove 95% more volume of new subscribers.

Download the PDF