Background

Credit Sesame provides free tools for consumers to access, understand, and protect their credit score. Offering personalized recommendations for managing credit and loans, their credit management platform empowers consumers to take control of their credit and make smarter financial decisions. Looking for users with an active interest in improving their finances, Credit Sesame sought a customer acquisition partner to drive net new members at a positive ROI.

Campaign

Credit Sesame partnered with Fluent to drive new member signups and increase upsell conversion rates among highly engaged users. To enable the financial services company to achieve its growth objectives, Fluent launched a performance-based customer acquisition campaign across its portfolio of owned and operated properties, including The Smart Wallet – a content site designed to help consumers better handle their finances.

Leveraging first-party consumer data, Fluent identified and targeted prospects with interest in signing up for a Credit Sesame account and engaging with third-party products such as personal loans and credit card applications. Fluent closely monitored the performance of the campaign, offering full transparency into key success metrics, optimization recommendations, and valuable user insights.

“Compared to our other acquisition partners, Fluent’s biggest strength is their ability to scale sign-ups. Fluent’s agility in throttling traffic on an as-needed basis was a high driver of success in this campaign. Over the course of the partnership, the Fluent account team has also been very attentive and diligent in working with us to achieve our KPIs.” – Derrick Nguyen, Senior Marketing Manager, Credit Sesame

Results

Providing best in class customer service, The Fluent team worked closely with Credit Sesame to drive qualified users at scale. Increasing Credit Sesame’s overall customer sign-up efforts by over 20%, Fluent helped the brand drive over 130K new mobile web users in 2019.