With an already established network of retail locations nationwide and a prominent ecommerce presence, Finish Line faced the challenge of continuing to scale and grow its customer base by engaging new shoppers for its in-store and online properties. Reed Pankratz, Senior Digital Brand Email Strategist at Finish Line, outlines in the video below, how Fluent helped the company identify and acquire new customers based on self-declared interests and significantly expand its customer base, helping improve its omnichannel marketing efforts.
When you’re finished watching, contact us to find out how we can help scale your company’s customer acquisition efforts.
