Transform your omnichannel
marketing strategy with declared data.
Reach your ideal customer with data you can trust.
Fluent’s robust database of over 280 million opted-in US consumer profiles empowers marketers to build their own first-party data assets and reach high-value audiences across channels and devices.
Data is declared via survey participation across Fluent’s owned and operated sites and apps.
Opted-in & Privacy Safe
Consumers provide explicit opt-ins, making data fully compliant with all DAA and NAI requirements.
Segments are built 1:1 with no modeling or inferences applied, eliminating reliance on third-party cookies.
Scale your business with unique attributes,
direct from consumers.
With an opt-in registration process grounded in transparency, Fluent’s data solutions are always CCPA and GDPR compliant, enabling brands to reach incremental audiences in a privacy-safe way. With access to declared consumer attributes, marketers are empowered with a strong data foundation to win.
Did you know?
79% of consumers are willing to share relevant information about themselves in exchange for branded experiences where their interests are known and understood.1
Quality and Accuracy You Can Trust.
Fluent’s data ranked #1 for accuracy across several key attributes in the Q4 2022 Truthset Truthscore™ Index, outperforming industry peers for the fourth consecutive quarter.
- 1. State of the Connected Customer, 2nd Edition, Salesforce, 2019