Data Solutions for brands looking to build first party data resources

Reach your ideal customer with data you can trust.

Fluent’s robust database of over 280 million opted-in US consumer profiles empowers marketers to build their own first-party data assets and reach high-value audiences across channels and devices.

Declared
Data is declared via survey participation across Fluent’s owned and operated sites and apps.

Opted-in & Privacy Safe
Consumers provide explicit opt-ins, making data fully compliant with all DAA and NAI requirements.

Identity-Based
Segments are built 1:1 with no modeling or inferences applied, eliminating reliance on third-party cookies.

Scale your business with unique attributes,
direct from consumers.

With an opt-in registration process grounded in transparency, Fluent’s data solutions are always CCPA and GDPR compliant, enabling brands to reach incremental audiences in a privacy-safe way. With access to declared consumer attributes, marketers are empowered with a strong data foundation to win.

Audience Solutions

Fluent’s Audience Solutions enable the world’s leading brands to connect with consumers across programmatic, social, and connected TV platforms. Exceeding industry benchmarks for quality and accuracy, Fluent’s first-party, single-source data provides full addressability and meaningful scale in a cookieless world.

Access Fluent data via 500+ platforms, including DSPs, DMPs, social, CTV, and OTT.
Select the desired degree of accuracy and scale needed to achieve your campaign goals.
Reach custom and syndicated audience segments across categories like health, finance, politics, demographics, and more.

Ideal for marketers interested in:

Programmatic targeting

Social media targeting

CTV targeting

Data licensing

Did you know?

79% of consumers are willing to share relevant information about themselves in exchange for branded experiences where their interests are known and understood.¹

First-Party Data Solutions

Fluent’s platform empowers the world’s leading brands to cultivate exclusive first-party data assets – and consumer relationships – that can be applied and measured throughout the customer journey.

Build first-party data assets that are customizable by attributes like brand preferences, demographics, and others.
Activate data for targeting across programmatic, connected TV, email, and social.
Establish KPIs and customize a program and pricing model that align with business goals.

Ideal for marketers interested in:

First-party profiles

Cross-channel targeting

Personalization

Competitive conquesting

Quality and Accuracy You Can Trust.

Fluent’s data ranked #1 for accuracy across several key attributes in the Q4 2022 Truthset Truthscore™ Index, outperforming industry peers for the fourth consecutive quarter.

Upholding data privacy and integrity.

We partner with several of the industry’s leading organizations and platform providers to help advertisers activate their data assets in a privacy-safe, consumer-first way.