Join us October 2 at 5:00 PM

AWLearn Workshop Stage

Now in its 15th year, Ad Week NY keeps the conversation going through an ever-changing industry for a week of thoughtful conversations with leaders from the marketing, advertising, technology, and creative spaces. Over the course of the week, we discuss where we’ve been, where we’re going and what trends, challenges and opportunities are shaping today’s global industry.

In this session…

A top-line look at how to make new data labeling standards part of your data-driven media strategy

The world’s largest data solutions providers, agencies, marketers, and publishers have collaborated to develop new data transparency and integrity standards that impact how data segments are bought, sold and used across the entire marketing and media ecosystem.

In this workshop, you’ll get an exclusive “need to know” walkthrough of the industry’s new Data Transparency Label directly from the label’s creators. You’ll get to unpack each Data Label category and definition, and learn how to use this new tool to more confidently find the audience data that works best for your marketing and media needs.

What You’ll Learn from This Session…

  • You’ll get an exclusive “need to know” walkthrough of the industry’s new Data Transparency Label directly from the label’s creators
  • You’ll get to unpack each Data Label category and definition
  • You’ll learn how to use this new tool to more confidently find the audience data that works best for your marketing and media needs

Speakers

Jeff Smith, CMO, LiveRamp
Brian Hogan, President, Fluent Health by Fluent, Inc.
Leslie Price, Senior Product Manager, Acxiom
Jason Ellman, Product Innovation & Management, Experian