Join us April 29-30, 2019
San Francisco, CA
Join us on April 29th at 9:30AM PST in a workshop titled, ‘How Second-Party Data Improves Your Audience Targeting Strategy’. The workshop will be presented by Brian Hogan, President of Programmatic, Fluent and Brad Rosenhouse, GVP of Programmatic, Publicis Health Media.
While success in data-driven marketing has long been defined by the ability to scale, second-party data is prompting marketers to redefine success. This session will highlight the benefits of second-party data, and why quality and transparency are essential to improving campaign targeting and driving real-world outcomes.