News: Blog

First-Time Super Bowl Advertiser Hits & Misses

We conducted a nationwide survey of U.S. consumers before and after Super Bowl XLIX in order to find out which first-time advertisers would rack up the most points during the big game. Mobile power “juice pack” maker Mophie scored big with its “All-Powerless” ad, growing brand awareness by 36.5%. On the other hand, car mat manufacturer WeatherTech’s ad appears to have been a dud.

Check out how these and other first-time advertisers did in our exclusive infographic, available for download by clicking here.

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