News: Press Releases

Fluent Debuts Click To Calendar Offering

Event Marketing Application Enables Consumers to Easily Add Marketers’ Event Reminders to iOS Calendars

NEW YORK – November 16, 2016 – Fluent, LLC, a cogint company (Nasdaq:COGT) and an industry leader in people-based digital marketing and customer acquisition, today announced the launch of its new event marketing application, Click to Calendar, which enables consumers to seamlessly add clients’ event reminders to their iOS calendars across all Apple devices with just one click.

“Optimized for both national and local marketing events, Click to Calendar can be used to promote large scale events such as Black Friday and President’s Day Weekend Sales, as well as any limited-time-only promotions,” said Matt Conlin, President and Co-Founder of Fluent. “What’s more, the iOS user-base ensures that marketers who use the solution will be reaching a more affluent, tech-savvy, and e-commerce friendly consumer.”

Fluent’s Click to Calendar offering leverages Fluent’s massive audience of over 700,000 registered and verified consumers to directly engage consumers with self declared interests in clients’ events or promotions. The result is increased event awareness amongst a pre-qualified and engaged audience. Combined with the near 100% “open rate” of event reminders that pop up on computers and take over smartphone home screens, Click to Calendar drives increased event engagement and sales.

Sample use cases include:
• Retail – one-day only or weekend long sales events, flash sales, and limited time only special deals.
• CPG – product launches, co-branded events at local retail outlets.
• Media & Entertainment – book, movie and album releases
• Travel – special sales and deals

Fluent’s calendar widget is time zone and DST compatible and can be added to the iOS calendar of choice across mobile phones, laptops, and tablets. For more information, download our product overview.

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