Fluent Launches Washington, D.C. Office in Response to Growing Demand for Advocate Acquisition Platform from Political CampaignsOctober 6, 2015 | By Fluent
Industry veteran Jeff Pavelcsyk to lead category growth in run up to the 2016 elections
Washington, D.C. – October 8, 2015 – Fluent, Inc., a leading consumer marketing and advertising technology company, today announced the launch of its new office in Washington, D.C. The office will support the surging demand from political campaigns and causes for the company’s recently unveiled Political Acquisition Channel (PAC) product offering. PAC leverages Fluent’s people-based targeting capabilities and expansive audience reach to enable political campaigns to identify and acquire their best advocates, with precision, at a massive scale.
“With the 2016 election cycle heating up, we have received immense interest in our PAC offering from leading political campaigns, causes, and the agencies that support them,” said Matt Conlin, President and Co-Founder of Fluent. “These organizations are turning to Fluent because we are uniquely positioned to deliver the substantial volume and engagement that they need, while connecting campaigns with real people – not pixels.”
Jeff Pavelcsyk, General Manager, Political and Advocacy Solutions, will lead the company’s sales and client services efforts from the new office. Pavelcsyk is a well-known advocate acquisition expert with over a decade of marketing and ad-tech sales experience. He has extensive relationships with top political and advocacy organizations, with a client-roster that includes several presidential campaigns and political action committees.
“Fluent holds tremendous appeal for political advertisers,” said Pavelcsyk. “We enable campaigns to develop 1:1 marketing programs across multiple channels, at the scale they need to win elections. The PAC solution in particular offers a number of compelling advantages relative to other digital advertising solutions, and I’m excited about the opportunity to launch our DC office and bring more political advertisers into the fold.”
About Fluent’s Political Acquisition Channel (PAC)
PAC is a performance-based advertising solution that campaigns and causes use to grow their marketing databases. Whether the objective is getting advocates signed up for email, direct mail, SMS, or telemarketing lists, marketers only pay when people affirmatively respond to their ads. Email marketing in particular was the Obama campaign’s top performing digital marketing channel for driving donations in 2012, and email addresses have even more currency in the 2016 campaign cycle, with the rising popularity of email-match based advertising solutions offered by online advertising giants such as Facebook and Google.
Fluent is the industry leader in digital customer acquisition for B2C, nonprofit, and political campaign marketers. The company’s proprietary ad serving technology and extensive digital media network enables marketers to acquire their best customers and advocates, with precision, at a massive scale. Leveraging compelling promotional content, 1st-party data, and real-time survey interaction with consumers, Fluent has helped more than 500 leading brands and direct marketers acquire millions of customers and advocates since its inception. The company is privately held and based in New York City. For more information, visit www.fluentco.com.