Mobile Marketing Watch: Fluent refreshes brand in aim to dominate data-driven marketingSeptember 13, 2016 | By Fluent
Publication date 9/13/2016
This week, Fluent — a digital marketing and customer acquisition company — announced the launch of its new brand identity, with the introduction of a new logo, website, and large-scale ad campaign.
The effort, we’re told, is designed to signify Fluent’s “rapid growth and widening dominance” as the go-to partner for brands looking to acquire new customers at massive scale.
“Fluent has been one of the best-kept secrets in advertising and marketing,” said Ryan Schulke, CEO of Fluent. “With today’s reveal of our new identity and ad campaign, we’re sharing what leading brands like Finish Line, Western Union, BuildDirect, and hundreds of others have come to learn about us in the six short years since our inception: Fluent is a different kind of data-driven marketing platform, with a proven record of driving performance and results.”
Fluent’s product suite, composed of industry-leading data acquisition, performance display advertising, and mobile app install solutions, is built on a foundation of a massive reservoir of proprietary consumer data.
What’s more, Fluent’s emphasis on deeply understanding each consumer based on self-declared preferences and interests is reflected in the company’s new tagline, “People Talk. We Listen. Brands Win.”