Don spearheads Fluent’s commercial growth initiatives, including international expansion and the further activation of its massive data assets across addressable channels.

An industry veteran, Don served as CEO of Seneca One, a specialty consumer finance company, after acting as President of Infogroup Targeting Solutions and in senior management positions at Merkle. As Merkle’s COO, he was part of the original management team that grew headcount from 40 employees to over 1,500, and revenue from $6 million to over $300 million. Don ran with the bulls in Pamplona, which was good preparation for running around with his six children, all of whom played Division 1 college sports. He enjoys adventure in all forms, especially if it is with his wife and family.