How It Works

Consumers are at the
center of what we do.

Strong relationships start with intent.

Fluent connects marketers with consumers who are ready to act, whether that’s learning about a brand, installing an app or making a purchase. By receiving relevant content and offers based on preferences and interests, consumers discover and engage with brands that matter most.

Giving marketers a competitive edge.

Proprietary Media
Fluent’s digital media properties are designed to engage consumers and enable winning performance marketing campaigns.

Cutting-Edge Technology
Powered by continued investment in technology, analytics, and product innovation, our platform is built to deliver client KPIs.

Seamless Integration
With a simple setup and easy integration, our platform enables marketers to drive the most value for their business – faster.

Quality and scale you can't find elsewhere.

We partner with the industry’s leading publishers and platforms, putting our own money to work to drive engaged consumers to our digital media properties. From offer design and inventory placement, to tracking and measurement, we strive to connect brands with loyal, repeat customers.

$1B+

media ad dollars invested to date.

30M

active and authenticated consumers per month.

500+

brand and agencies as clients.

Successful campaigns start and end with
engaging consumer experiences.

Attract and engage consumers through Fluent’s digital media properties

Identify and acquire new customers with high lifetime value

How We Do It

Consumers register on our digital media properties to discover new brands and access offers.

We capture first-party, self-reported insights and build custom audiences based on consumer interests.

Our predictive modeling capabilities help us target and scale your highest-performing audience segments.

We match the right consumers with the right offers, serving relevant content to drive payable actions and long-term loyalty.

A consumer-first approach from the start.

  • Transparency

    At every step of the registration process, consumers opt-in and provide explicit marketing permissions.

  • Trust

    We gain consumer trust by creating experiences that help our users to discover highly relevant products and offers - after we have received their consent.

  • Privacy

    Data is aggregated into audiences and anonymized in a privacy-safe way. All Fluent-owned consumer experiences are CCPA, GDPR, and NAI compliant.

“Built on transparency and trust, our partnership with Fluent is truly collaborative. Fluent provides us with actionable insights into customer motivations and content types that resonate best with our users, allowing us to drive cross-channel optimizations.”

- VP of Marketing, Truebill

Partnerships for seamless experiences.

Scale your business with our marketing solutions.

Performance Solutions

Whether it’s building brand awareness or driving lower funnel transactions, Fluent helps marketers, attract, engage, and convert opted-in consumers into the best customers for their business.

Data Solutions

Delivering unmatched accuracy and scale, Fluent enables advertisers to build their own first-party data assets and reach high-value audiences across channels and devices.

Simplify the way you find customers.