Inc: More Americans use streaming services like Netflix over cable, but only half pay for itMay 30, 2017 | By Fluent
Publication date 5/26/2017
Streaming services like Netflix and HBO Go have changed the way Americans watch TV. About 67 percent of Americans have access to video streaming services while only 60 percent pay for a cable subscription, according to a recent study. But half of Americans are using someone else’s password to stream Netflix and HBO Go.
According to a study by data-based marketing firm Fluent, the change from cable to services like Netflix is most prevalent in the Millennial generation–77 percent of Millennials use video streaming services. But most of people ages 18 to 34 are not paying to use services like Netflix, Hulu, HBO Go, and other streaming platforms. Fluent found that 60 percent of Millennials are either using someone else’s password or letting someone else use their password. About 51 percent of Americans of all generations are sharing a password to stream video. Fluent also found that 26 percent of Americans pay for some streaming services and use a shared password for other streaming services.
When it comes to the reason for the switch, the majority of Americans, around 33 percent, pay for streaming services instead of cable due to the low cost. But services like Netflix have also changed our viewing habits and preferences: 61 percent of Americans prefer to binge watch as many episodes as they want versus waiting for weekly episodes, the study finds.