Insights: Research Reports

From Santa to Siri: 2017 Holiday Shopping Report

As holiday shopping starts earlier each year, so do end-of-year forecasts. Will Black Friday get retailers out of the red? What do brands and advertisers need to know to capitalize on this spending frenzy?

We’ve got news: this holiday is going to be tough. With 80% of Americans planning to spend the same or less than last year, the competition for wallet share is even higher.

Open your first gift of the season: our comprehensive holiday shopping report that will tell you everything you need to know about when, where, and how each demographic plans to shop this year.

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