2021 Business Empowerment Grant Recipients
Inspired by nature, EDEN BodyWorks offers quality products that treat and maintain the hair and body’s original design. Each of EDEN's collections combine the transformative power of benefit-rich ingredients known to deliver the best results.
Official Black Wall Street is a digital platform and app connecting consumers to Black-owned businesses, while giving Black entrepreneurs the resources and exposure needed to thrive. OBWS helps users to find, review, and shop Black-owned businesses.
What is Fluent’s Business Empowerment Program?
Fluent is dedicating a total of $250,000 in media and/or resource funding across its proprietary advertising platform and marketplace for five minority and women owned businesses to enable growth and scale throughout 2021.
Who is Fluent?
Fluent, a leading performance marketing company with an expertise in creating meaningful connections between consumers and brands. Leveraging proprietary first-party data asset made up of over 190 million opted-in consumer profiles, Fluent drives intelligent growth strategies that deliver superior outcomes. Founded in 2010, the company is headquartered in New York City.
Candidates must be at least 51% minority and/or women owned, operated, and controlled; as well as physically located in North America. A minority group member are individuals whose ethnic background is at least 25% of one of the following: Asian-Indian, Asian-Pacific, Black, Hispanic, or Native American; or gender expression or sexual identity. Candidates who have a financial or familial relationship with a Fluent employee that would present a conflict of interest will not be eligible for this grant. Candidates must have digital marketing programs in place.
What is DEI?
Fluent’s employee led group, Diversity Equality Inclusion (DEI), creates a variety of opportunities for connection and education that drive reflection, empathy, and positive change at both Fluent and communities. The group’s objective is to make Fluent, the advertising industry, and the world a more inclusive and compassionate place through these initiatives.