Mobile Marketing Watch: Fluent pushes app to power data-driven acquisition marketingJanuary 23, 2017 | By Fluent
Publication date 1/23/2017
Fluent tells MMW that it has just launched an acquisition marketing application.
The app is available now on the Oracle Cloud Marketplace.
Per the details shared, this new acquisition marketing application helps marketers to seamlessly execute their customer acquisition and follow-up lifecycle marketing campaigns using Oracle Responsys, part of the Oracle Marketing Cloud.
Oracle Marketing Cloud provides chief marketing officers (CMOs) and their teams with data-driven solutions to simplify marketing resources and deliver more personalized customer-centric experiences across every channel to attract and retain ideal customers.
“Fluent’s precise targeting and unique ability to pre-qualify consumers before serving ads to them has enabled us to better acquire valuable customers and increase engagement at scale,” said Michael Nuss, Director, Digital Marketing at Shoe Carnival. “The integration with Oracle Marketing Cloud ensures that we can seamlessly follow up with new loyalty club members.”
We’re told that Oracle Marketing Cloud customers can visit the Fluent listing in the Oracle Cloud Marketplace to install the application and begin implementing Fluent in Oracle Marketing Cloud.