Newsweek: Do People Care About the iPhone 7?September 7, 2016 | By Fluent
Publication date 9/7/2016
Compared to previous years, consumer expectations for the latest iPhone release have been muted, based on rumors projecting an incrementally improved iPhone lacking any game-changing features. These rumors underscore the maturity of the smartphone market and do little to upend current trends of lengthier periods between smartphone upgrades. Apple may be able to weather this storm better than other manufacturers, due to its loyal customer base, but overall it will most likely lead to disappointing sales for the company’s flagship product.