News: Press Releases

Poll Results: Ted Cruz is Trump Supporters’ Fallback Option

Fluent Political Pulse study breaks down who Trump voters would support of Trump were to exit the Republican Primary race

NEW YORK- January 15, 2016—Despite frequent clashes between Ted Cruz and Donald Trump in last night’s GOP debate, a new survey from Fluent, LLC, an IDI company (NYSE MKT: IDI), an industry leader in people-based digital marketing and customer acquisition, has found that Cruz is the clear second choice for Trump supporters in the event that Trump doesn’t become the Republican party’s presidential nominee.

In the survey, which was conducted just hours prior to last night’s debate, Fluent posed the question, “If Donald Trump is not the Republican nominee for President, which Republican candidate would you support instead in the 2016 General Election?” Ted Cruz was the clear choice, with 25.1% of respondents indicating that they would then support the Senator from Texas in this scenario. Among other current GOP candidates, Ben Carson was the second biggest beneficiary, receiving support from 17.3% of respondents. Jeb Bush rounded out the Top 3, taking 12.3% of the votes.

The results also indicated that a Trump loss or departure from the race would have a significant impact on voter turnout for the Republican Party, as 23.4% of respondents answered that they would not vote in the General Election if Donald Trump was not the Republican nominee. If Donald Trump falters in the GOP primaries, the Republican Party could have a tough time bringing these potential voters back into the fold.

For the full survey results, please visit:

About Fluent

Fluent, LLC, an IDI company (NYSE MKT: IDI), is an industry leader in people-based digital marketing and customer acquisition, serving over 500 leading consumer brands and direct marketers. Leveraging a massive reservoir of proprietary audience data, as well as millions of real-time survey interactions with consumers every day, Fluent enables advertisers to more effectively target and acquire their most valuable customers, with precision, at a massive scale. The company’s headquarters is in New York City, with a satellite office in Washington, DC.

About IDI, Inc.

IDI, Inc. is an information solutions provider focused on the multi-billion dollar data fusion market. IDI delivers otherwise unattainable insight into the ever-expanding universe of consumer- and business-centric data. Through proprietary linking technology, advanced systems architecture, and a massive data repository, IDI addresses the rapidly growing need for actionable intelligence to support the risk management industry, for purposes including due diligence, risk assessment, fraud detection and prevention, authentication and verification, and more. Additionally, IDI’s cross-functional core systems and processes are designed to deliver products and solutions to the marketing industry and to enable the public and private sectors to layer our solutions over their unique data sets, providing otherwise unattainable insight.

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