For high-consideration purchase in health, travel, auto, and home services, consumers want to feel confident and secure in their investments. Due to factors like complexity and cost, these purchase decisions often require time, research, and guidance from a human – cue the importance of a strong call marketing strategy.
Fluent surveyed over 20K US adults to better understand their needs and preferences when shopping for high-consideration products. The findings reveal that while an omnichannel approach is key to reaching consumers across the purchase journey, a robust call marketing strategy can help influence and inform decisions at the moments that matter most.
In this report, we explore:
- Consumers’ likelihood to purchase products and services over the phone
- Communication preferences when engaging one-to-one with a company
- Value of human touchpoints across the consumer journey
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