Facing the Music: The Takeover of Streaming Services

As music fans tune in to hear their favorite artist’s new album or search for nostalgia-inducing oldies, music pervades American culture. It is difficult to go to a bar, the gym, a fast food restaurant, a clothing store, or a house party without hearing background instrumentals and a baseline rhythm reverberate.

Nearly 7 in 10 US consumers say they listen to music every day.  Audio streaming services have become ubiquitous, with 8 in 10 American adults currently using at least one audio streaming service. Multiple audio streaming brands compete fiercely for these audiophiles, with brands like Pandora, Spotify, and Apple Music all vying for the same ears in a saturated marketplace.

We conducted a nationwide survey and found fresh insights about the music streaming services landscape. Find out everything you need to know about the industry here.