Marketing to Gen Z

Watch out, marketers.
Though talk of Millennials has dominated the conversation for years, Generation Z is right behind them. The truest digital natives with a fluency for any device, this cohort absorbs information at a startling pace. Unsurprisingly, they are aware of which brands they buy from and have the ability to find exactly what they are looking for.
This report focuses on adult Generation Z consumers, which includes everyone who is currently 18-24 years old. As this generation graduates from school and enters the workforce, they are the key to market shifts. Savvy brands who understand these differences will be able to benefit from the rapidly changing interests of Generation Z.