The Marketer’s Guide to Growing a Subscription Business

Subscription Marketing

The subscription e-commerce market has grown by more than 100% per year over the past five years. While new players continue to enter the space, customer retention remains a major challenge for subscription marketers; more than one-third of consumers who sign up for a subscription service cancel in less than three months, and over half cancel within six.

The key to improving customer retention lies at the top of the marketing funnel. We investigated the challenges that today’s subscription marketers face and tools for addressing and overcoming high churn rates. Learn where and how to collect consumer insights and actionable steps for activating this data across channels.

In this guide:

  • Learn why a data-driven approach is best for acquiring subscribers with high lifetime value.
  • Explore ways to leverage content marketing, SMS, email, and affiliate programs to meet customer acquisition and retention goals.
  • Find tips for delivering ongoing value to subscribers and building long-term loyalty.

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