Republished from  AdvertisingAge

Publication date 2015

Ad Age’s Best Places to Work 2015

The 50 Companies On Our List Stand Out — and Give Our Entire Industry Something To Aspire To

Happiness does not equal perks. That was one of the key takeaways from a recent panel that included executives from some of Ad Age’s 2014 Best Places to Work. Happy employees are empowered and have a sense of purpose—they come to work every day and feel good about the people they’re working with and working for. And that held true in this year’s edition as well. Yes, the employees we surveyed are fans of on-site yoga and free snacks, but the really glowing reviews came from employees who adore their bosses, understand their company’s vision and feel valued. It’s at once the most simple—and most complicated—formula to get right.

When we set out to identify the best places to work in advertising, ad-tech and media, we looked at compensation, benefits packages and hiring practices, as well as work-life balance. Special perks, diversity and career development opportunities were also considered. The 50 companies on our list stand out—and give our entire industry something to aspire to.


New York-based Buck Consultants, which has nearly a century of experience in human-resources consulting, crafted two surveys with Ad Age’s input. The employee survey accounted for 60% of a company’s score, while the employer survey accounted for 40% of the score. More than 21,000 people were surveyed. Any agency, ad-tech or media company with more than 40 full-time employees in the U.S. was eligible.


We poured over surveys from more than 21,000 people to determine which of our honorees ranked in the top 10% of all participants in areas like benefits, work environment and more. Thirty-seven of the top 50 made the cut.


12. Fluent

Headquarters: New York
Employees: 73

Staffers at ad-tech company Fluent say transparent management and great company events, such as happy hours and field days, are among the best parts of working there. The company itself values a creative, entrepreneurial environment—so much so that it gives out a quarterly award to employees who embody that attitude most.