Publication date 4/4/2018
Digital marketing service Cogint Inc. has tapped Andy Frawley to advise its Fluent segment.
New York-based Fluent is the company’s only operating subsidiary now that Cogint (NASDAQ: COGT) completed the spinoff of its risk management business, Red Violet Inc. (Nasdaq: RDVT).
Frawley comes to Fluent after leading Epsilon as CEO. Epsilon is a subsidiary of Alliance Data Systems Corp. (NYSE: ADS).
“Cogint has done a tremendous job of establishing itself as a leader in the digital marketing space with its unique data asset and performance model,” Frawley said. “I look forward to working with the senior leadership team and to the unique offerings that Fluent will bring to market this year.”
When asked how the digital marketing space has changed in recent years and how Fluent can stay ahead of the curve, Frawley explained that there are deals to be made.
“I think we are moving into a new phase of digital marketing where there will be consolidation of companies and spend as the massive number of venture backed companies succeed or fail,” he told me. “I believe Fluent is well positioned to benefit and consolidate business and clients who need high quality [first] party prospect data, audiences and identity to fuel the next generation of acquisition strategies.”
As part of the agreement, Frawley will join Cogint’s board of directors. He joins four other board members, including Cogint chief executive Ryan Schulke, President Matthew Conlin, and two independent directors — Peter Benz and Don Mathis.
Frawley also sits on the board of directors at Curo Group Holdings Corp. (NYSE: CURO).
Schulke praised the decision to bring Frawley on the team.
“His extensive experience leading and working with a range of clients from small digital businesses to the largest and most sophisticated marketing organizations and will provide an immeasurable asset to our team,” he said. “We’re looking forward to the coming months as Fluent continues to further expand its initiatives in the data-driven marketing space.”