Best Practices

The Marketer’s Guide to Growing a Subscription Business

The subscription e-commerce market has grown by more than 100% per year over the past five years. While new players continue to enter the space, customer retention remains a major challenge for subscription marketers; more […]

Avoiding CAN-SPAM: Why Lean and Mean is Best in List Management

Email has been with us for over 40 years now, with no signs that it will wane anytime soon. In fact, worldwide email usage is forecasted to top 3 billion users by 2020; great news for marketers […]

Changing the Laws of Acquisition [Whitepaper]

At Fluent, we believe there is no better way to engage a target audience than by going directly to consumers, learning about their needs, behaviors and preferences, and then serving them the right ad at […]

The Performance Marketer’s Guide to Email Marketing

In this simple and easy-to-follow guide, Fluent’s team of customer acquisition experts and email marketers provide a host of tips and strategies for executing a successful email marketing campaign. Some of the topics discussed in […]

Sign Me Up! Spring 2016

We’re back with the latest edition of “Sign Me Up!” – Fluent’s popular quarterly look book featuring some of the best acquisition-focused ads of the season. For each ad, we share the creative as well […]

Sign Me Up! Winter 2016

Welcome to the Winter 2016 edition of “Sign Me Up!”, Fluent’s quarterly look book featuring the best performing ads of the season. Each of these ads was successful at getting users to apply for special […]

Sign Me Up! Fall 2015

In the Fall 2015 edition of “Sign Me Up!”, we feature some of the best ads from the last quarter, hand-picked by our team of acquisition marketing experts. Each featured ad includes the creative as […]

Sign Me Up! Summer 2015

Welcome to the Summer 2015 edition of “Sign Me Up!” featuring the Fluent team’s favorite ads of this season. In it, you’ll find great examples of ads that were effective at getting users to apply […]

Sign Me Up! Spring 2015

In the 3rd edition of “Sign Me Up!” we highlight a range of use cases for acquisition marketing – from joining email lists, to enrolling in loyalty clubs, to applying for special offers, and more.

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