Two decades of explosive growth in the C-Store (Convenience Store) channel has led to considerable disparities in competitive offerings and customer experience. With evolving customer expectations at the forethought of many marketers, these disparities have created a lucrative window of opportunity for chains to increase their market share and redefine what it means to be a C-Store.

Using Fluent’s Big Research, we studied chain and category level buying behaviors in order to provide C-Store marketers, and those who sell through the channel, with critical customer and market insights. The results of this research highlight major differences among C-Store chains and their effectiveness at meeting the needs of their customers.

This whitepaper provides insight into the following:

  • Where else are my customers buying? What are they buying there?
  • In which categories am I lagging behind my competitors?
  • What are my best opportunities for growth?

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