Best Practices

The Marketer’s Guide to Growing a Subscription Business

Learn why a data-driven approach is best for acquiring subscribers with high lifetime value.Explore ways to leverage content marketing, SMS, email, and affiliate programs to meet customer acquisition and retention goals.

Avoiding CAN-SPAM: Why Lean and Mean is Best in List Management

Email has been with us for over 40 years now, with no signs that it will wane anytime soon. In fact, worldwide email usage is forecasted to top 3 billion users by 2020; great news for marketers […]

Changing the Laws of Acquisition [Whitepaper]

At Fluent, we believe there is no better way to engage a target audience than by going directly to consumers, learning about their needs, behaviors and preferences, and then serving them the right ad at […]

The Performance Marketer’s Guide to Email Marketing

In this simple and easy-to-follow guide, Fluent’s team of customer acquisition experts and email marketers provide a host of tips and strategies for executing a successful email marketing campaign. Some of the topics discussed in […]