Best Practices

Cheap Flights

Cheapflights.com partnered with Fluent to acquire its ideal customers while ensuring high engagement and campaign ROI. Background Cheapflights.com is the original travel search engine and flight comparison site, and offers an ideal alternative for travelers […]

Pepsi

Opt-in marketing campaign drives over 250,000 qualified new email subscribers for Pepsi. Background Pepsi is one of the most recognizable brands on the planet. While awareness of its flagship soft drink isn’t an issue, the […]

Smart Balance

Smart Balance taps Fluent to grow email subscriber list by 37% and increases website visits by 42%. Background Smart Balance wanted to grow subscriptions to its “Love Your Heart” email newsletter, where consumers can take […]

Top Ten E-tail Site

Top ten e-commerce site drives over 2.8 million new email subscribers using the Fluent customer acquisition platform. Background The client had aggressive top-line growth goals and wanted to drastically increase the size of its email […]

Avoiding CAN-SPAM: Why Lean and Mean is Best in List Management

Email has been with us for over 40 years now, with no signs that it will wane anytime soon. In fact, worldwide email usage is forecasted to top 3 billion users by 2020; great news for marketers […]

VIDEO: BuildDirect Achieves Massive Results with Fluent

VIDEO: BuildDirect Achieves Massive Results with Fluent BuildDirect, a leading online marketplace for home goods and home improvement products, set an aggressive stretch goal to grow the size of its engaged CRM database by over […]

VIDEO: Finish Line Grows its Customer Base with Fluent

VIDEO: Finish Line Grows its Customer Base with Fluent With an already established network of retail locations nationwide and a prominent ecommerce presence, Finish Line faced the challenge of continuing to scale and grow its […]

VIDEO: Western Union Teams Up with Fluent for Success

VIDEO: Western Union Teams Up with Fluent for Success Western Union sought to grow its customer base by targeting consumers who use wire transfer services and have family overseas. Recent ANA “Rising Star” award winner […]

Changing the Laws of Acquisition [Whitepaper]

At Fluent, we believe there is no better way to engage a target audience than by going directly to consumers, learning about their needs, behaviors and preferences, and then serving them the right ad at […]