Driving Quality Mobile User Acquisition Beyond the Duopoly

With the investigation into Facebook’s data privacy policy still in the rearview mirror, marketing strategists muddle over the safest way to grow their businesses. Where is the data coming from? How is it obtained? What […]

How to Grow a Subscription Business in 5 Easy, Data-Driven Steps

Birchbox put the subscription model on the map in 2010 with its monthly beauty and lifestyle box. Now you can find a subscription box for just about anything from wine to children’s books to razors. […]

Learning to be Fluent: Not Your Average Internship

Everybody has that one friend who can’t stop raving about their job. For me, that friend was an account manager at a marketing company called Fluent. My friend started at Fluent in January 2018, and […]

What is First-Party Data and Why Should I Care?

If you have been in any marketing meeting over the past decade, you have probably heard lots and lots about data-driven campaigns, letting “the data do the talking”, or vague references about  “big data”. With […]

A Guide to Inbound Call Marketing: What’s the 411?

Cold calling used to be one of the greatest weapons in a salesperson’s arsenal, but then caller ID and texting came on the scene. Today, consumers will rarely answer a call from an unknown number […]

, Millennials and Politics: How to Boost Engagement and Mobilize Support

What is the relationship between Millennials and politics? Millennials tend to get a bad rap, from relying too heavily on technology to dodging their civic responsibility. Yet it’s not so much that politics bore or […]

Text Message and SMS Marketing: How It Works, Best Practices, and How to Use It

As text message – also known as SMS marketing – becomes more relevant and integral to growing businesses, marketing teams ponder how to implement yet another step in the marketing funnel. Mobile shopping continues to […]

Mobile App Marketing: A Strategic Guide to Marketing Your App

So, you developed an app. You planned it out from start to finish, it fills a gap that you identified in the market, and it’s perfect (or close enough). You thought the work was almost […]

Moms’ Shopping Habits and Their Path to Purchase [Infographic]

As Mother’s Day approaches, cards and flowers will fly off the shelves. We will dote on our mothers and thank them for all that they do–which in large part, includes shopping for their kids.  Marketers […]

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