Advances in artificial intelligence are making our lives easier by creating products that allow us to automate processes and procedures. From self-driving cars lowering accident rates to robotic micro-surgeries improving precision – there is an […]

How does a data-driven marketing company take stock of the events of the past year? With stats, facts, and numbers, of course! As we prepare for the year ahead, let’s take a look back on […]

While we have investigated marketing to millennials, marketing to Gen Z, the heartland, and even women, it’s time to turn our attention to the beard-growing, not-as-fair sex: how to market to men. Though this means […]

As technology companies continue to crop up, the bar for innovation is set almost out of reach, even outside of Silicon Valley. Start-ups rise and fall in the blink of an eye, dependent on tough […]

While football season ramps up, reminding us that fall is here and adorable Super Bowl Budweiser commercials are just around the corner, team loyalty is already being tested. In the wake of the president’s comments […]

All eyes are on Apple as it plans to raise prices on its upcoming suite of new products, including the new iPhone and the Apple Watch. In our previous study, we found that Apple consumers are […]

With foodie culture on the rise among millennial consumers, it’s important for marketers to understand the dining habits and preferences of this lucrative age group. The Halo Group recently found that 75% of millennials see food as much more […]

As millennial-buzz swirls around businesses and marketing departments, smart advertisers are already shifting gears to prepare their programs for the next big thing: Generation Z. Just as millennials lurched away from the accepted norms, “killing” […]

Music pervades American culture. It is difficult to go to a bar, the gym, a restaurant, a clothing store, or a party without hearing background instrumentals and a baseline rhythm reverberate. Coloring events—weddings, funerals, reunions, […]