, MediaPost: Promotional emails impact millennials’ purchase decisions

Reposted from  Publication date 10/3/2016 Several recent studies have shown that millennials are less brand loyal than preceding generations. A recent Daymon Worldwide global study showed that only 29% of millennials usually buy the same […]

, DMnews: 40 Under 40 2016: Ryan Schulke, Fluent

Reposted from  Publication date 9/29/2016 Ryan Schulke, CEO and cofounder, Fluent, 33 Ryan Schulke cofounded Fluent with longtime friend Matt Conlin. Schulke is responsible for Fluent’s corporate vision and strategy and expanding its leadership in the […]

, Cogint, Inc. To Ring Opening Bell, Begin Trading On NASDAQ

BOCA RATON, Fla.–(BUSINESS WIRE)–Cogint, Inc. (Nasdaq:COGT), a data and analytics company, today announced that Derek Dubner, Chief Executive Officer, together with team members of cogint brands, Fluent, IDI and Q Interactive, will ring the Nasdaq […]

, IDI, Inc. Announces Corporate Name Change to Cogint, Inc. and Move to NASDAQ Stock Market

Reposted from  Publication date 9/14/2016 BOCA RATON, Fla.–(BUSINESS WIRE)–IDI, Inc. (NYSE MKT:IDI) (“IDI” or the “Company”), a data and analytics company, today announced that it will adopt Cogint, Inc. as its new name and that […]

, Fluent Announces Rebrand as Company Continues to Establish Dominant Position in Data-Driven Marketing

NEW YORK–(BUSINESS WIRE)–Fluent, LLC, an IDI company (NYSE MKT:IDI) and an industry leader in people-based digital marketing and customer acquisition, today announced the launch of its new brand identity, with the introduction of a new logo, […]

, AdExchanger: A Deep Dive Into Clinton’s And Trump’s Email Marketing Strategies

Reposted from   Publication date 9/7/2016 “AdExchanger Politics” is a weekly column tracking developments in the 2016 political campaign cycle. Today’s column is written by Sean Cullen, executive vice president of product and technology at Fluent. Email […]

, Fortune: Here’s the secret to how the best employers inspire workers

Reposted from  Publication date 8/22/2016 Candor, respect for employees, and camaraderie are key. Advertising enjoys an enviable public image, from the dashing antics of “Mad Men” to the kegerator-casual culture that modern firms promote to […]

, Mobile Marketer: Google’s CPCs fall by 1 pc, despite skyrocketing ad revenue

Reposted from  Publication date 7/29/2016 Google’s aggregate cost-per-click numbers declined by one percent again from a disappointing first quarter, suggesting that other mobile components deserve credit for the 19 percent year-over-year increase in advertising revenue […]

, Mobile Marketer: Twitter’s mobile ads grab 89pc of total advertising revenue

Reposted from  Publication date 7/27/2016 During its second-quarter earnings call, Twitter revealed that its mobile advertising comprised 89 percent of total advertising revenue, up 18 percent year-over-year and signaling the potency of targeting on-the-go users […]