How do longstanding quick-stop retail brands reverse declining growth and prepare to compete with forces such as Amazon? Research from Fluent reveals the best place to start: their customers.
With regulations like GDPR clamping down on third-party data providers, second-party partnerships are becoming even more crucial for brands looking to drive measurable results.
For incumbent CPG brands, the D2C model presents an opportunity to connect with online shoppers and drive sales and engagement via digital channels.
Marketers will be able to manage the frequency at which their ads are displayed, while better targeting should also – in theory – solve the problem of an ad repeating over and over to the same consumer.
To provide consumers with more relevant messaging and better advertising experiences, brands and agencies need to start at the source: the data.
A holistic view of UX is forcing its way to the forefront of acquisition and app engagement, which begins with understanding what users want.
Faced with cluttered email inboxes and a shrinking cable audience, candidates and organizations are shifting their ad dollars to a more engaging channel: SMS.
While Facebook and Google should be part of your marketing strategy, looking to other channels to bolster scale and deepen insights is a strategic and necessary move.
Snapchat is taking in-app advertising to the next level, producing unprecedented conversion rates and ROI, specifically when it comes to app installs and engagement.