What We Know

Sort by:
61 of Our Best (and Most Shocking) Facts and Stats

How does a data-driven marketing company take stock of the events of the past year? With stats, facts, and numbers, of course! As we prepare for the year ahead, let’s take a look back on […]

Consumer Outlook 2018

As another eventful year winds down, it’s time to take stock of our affairs and look to the future. A presidential inauguration, tensions abroad, natural disasters, harassment scandals, and a high-flying stock market have Americans […]

3 Best Tips and Tricks on Marketing to Men [DATA]

While we have investigated marketing to millennials, marketing to Gen Z, the heartland, and even women, it’s time to turn our attention to the beard-growing, not-as-fair sex: how to market to men. Though this means […]

Top Tech Companies and Why They Are Here to Stay

As technology companies continue to crop up, the bar for innovation is set almost out of reach, even outside of Silicon Valley. Start-ups rise and fall in the blink of an eye, dependent on tough […]

NFL Protests: Football Fans Protect Their Own [DATA]

While football season ramps up, reminding us that fall is here and adorable Super Bowl Budweiser commercials are just around the corner, team loyalty is already being tested. In the wake of the president’s comments […]

Marketing to Gen Z

Watch out, marketers. Though talk of Millennials has dominated the conversation for years, Generation Z is right behind them. The truest digital natives with a fluency for any device, this cohort absorbs information at a […]

Who will buy the Apple Watch Series 3? [DATA]

All eyes are on Apple as it plans to raise prices on its upcoming suite of new products, including the new iPhone and the Apple Watch. In our previous study, we found that Apple consumers are […]

BlueFocus International and Cogint Announce Agreement to Combine Businesses

Creates World-Class Global Marketing Services Company Powered by Creative, Digital, and Performance Marketing Capabilities NEW YORK–(BUSINESS WIRE)–BlueFocus International Limited (‘BlueFocus’), a wholly-owned Hong Kong subsidiary of BlueFocus Communications Group Co. Ltd (publicly traded Chinese Company […]

Food for Thought: Catering to Millennial Food Habits

With foodie culture on the rise among millennial consumers, it’s important for marketers to understand the dining habits and preferences of this lucrative age group. The Halo Group recently found that 75% of millennials see food as much more […]