Market Research

, Millennials and Politics: How to Boost Engagement and Mobilize Support

What is the relationship between Millennials and politics? Millennials tend to get a bad rap, from relying too heavily on technology to dodging their civic responsibility. Yet it’s not so much that politics bore or […]

Marketing to Millennials

When marketing to Millennials, targeted campaigns based on core values and behavioral data will boost brand love and increase your marketing ROI. Drawing from a national survey of 2,773 U.S. adults, Fluent’s “Marketing to Millennials” report examines […]

61 of Our Best (and Most Shocking) Facts and Stats

How does a data-driven marketing company take stock of the events of the past year? With stats, facts, and numbers, of course! As we prepare for the year ahead, let’s take a look back on […]

3 Best Tips and Tricks on Marketing to Men [DATA]

While we have investigated marketing to millennials, marketing to Gen Z, the heartland, and even women, it’s time to turn our attention to the beard-growing, not-as-fair sex: how to market to men. Though this means […]

Food for Thought: Catering to Millennial Food Habits

With foodie culture on the rise among millennial consumers, it’s important for marketers to understand the dining habits and preferences of this lucrative age group. The Halo Group recently found that 75% of millennials see food as much more […]

5 Data-Backed Strategies for Marketing to Generation Z

As millennial-buzz swirls around businesses and marketing departments, smart advertisers are already shifting gears to prepare their programs for the next big thing: Generation Z. Just as millennials lurched away from the accepted norms, “killing” […]

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