Marketing Guide

Mobile App Marketing: A Strategic Guide to Marketing Your App

So, you developed an app. You planned it out from start to finish, it fills a gap that you identified in the market, and it’s perfect (or close enough). You thought the work was almost […]

A Guide to Inbound Call Marketing: What’s the 411?

Cold calling used to be one of the greatest weapons in a salesperson’s arsenal, but then caller ID and texting came on the scene. Today, consumers will rarely answer a call from an unknown number […]

Marketing to Millennials

When marketing to Millennials, targeted campaigns based on core values and behavioral data will boost brand love and increase your marketing ROI. Drawing from a national survey of 2,773 U.S. adults, Fluent’s “Marketing to Millennials” report examines […]

Moms’ Shopping Habits and Their Path to Purchase [Infographic]

As Mother’s Day approaches, cards and flowers will fly off the shelves. We will dote on our mothers and thank them for all that they do–which in large part, includes shopping for their kids.  Marketers […]

Marketing to Gen Z

Watch out, marketers. Though talk of Millennials has dominated the conversation for years, Generation Z is right behind them. The truest digital natives with a fluency for any device, this cohort absorbs information at a […]

Marketing to the Heartland Part 1: Winning Hearts & Minds

Following the 2016 US Presidential election, many marketers realized that they were missing the mark in understanding and resonating with a large segment of the US population – namely those residing in the “Heartland”. Fluent’s Marketing […]

, Fluent Research: Digital Marketing Dominates When It Comes to Getting Women to Shop

Reposted from    Publication date 5/3/16 NEW YORK–(BUSINESS WIRE)–Fluent, LLC, an IDI company (NYSE MKT:IDI) and an industry leader in people-based digital marketing and customer acquisition, today released a new research report entitled, “Marketing to Women: […]

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