Marketing Research

Moms’ Shopping Habits and Their Path to Purchase [Infographic]

As Mother’s Day approaches, cards and flowers will fly off the shelves. We will dote on our mothers and thank them for all that they do–which in large part, includes shopping for their kids.  Marketers […]

Consumer Outlook 2018

As another eventful year winds down, it’s time to take stock of our affairs and look to the future. A presidential inauguration, tensions abroad, natural disasters, harassment scandals, and a high-flying stock market have Americans […]

Sharpen Your Pencils! 37 Statistics for Back-to-School Shopping

It’s the most wonderful time of the year when pencil shavings are fresh, new clothes are carefully chosen, backpacks are refreshed, and thousands of paper clips have yet to be lost. Back-to-school! Parents everywhere are […]

Millennials Will Drive the Demise of Cable Companies

Changing the landscape of video consumption The video consumption landscape is changing fast, with cable companies losing consumers and streaming services such as Netflix commanding an ever-growing share of the market. To better understand streaming […]

Telecom Report 2017

Fluent’s Telecom Report 2017 analyzes the current state of the US telecom market and unearths critical insights for marketers such as consumer attitudes towards the leading wireless carriers, the top considerations for Americans when choosing a wireless […]

, MediaPost: Promotional emails impact millennials’ purchase decisions

Reposted from  Publication date 10/3/2016 Several recent studies have shown that millennials are less brand loyal than preceding generations. A recent Daymon Worldwide global study showed that only 29% of millennials usually buy the same […]

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